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Recap · Sat, September 19

Russell Rocks the Block

We showed up, we filmed, and the block came through.

Thank you

Thank you to the Russell family and Russell Family Enterprises for six years of putting this neighborhood first. Thank you to John Hope Bryant for stopping by our booth. Thank you to Killer Mike for spending time with us. And thank you to John Hope Community Center for hosting the whole afternoon.

About the day

Now in its sixth year, Russell Rocks the Block filled the lawn at John Hope Community Center with a job fair, health screenings, voter registration, a community resource fair, a vendor marketplace, food, music and a bouncy house. Free admission, free parking, rain or shine, and this year the sun cooperated.

Presented by Russell Family Enterprises. Partners include Coca-Cola, Soccer in the Streets, Atlanta Housing, the Atlanta University Center Consortium, the Russell Innovation Center for Entrepreneurs, Concessions International, Proof of the Pudding, Black Voters Matter and Morehouse School of Medicine.

What we got into

We ran a Reel Kidz demo out of the booth for four hours straight. Parents signed kids up on the spot. The puppets came, cameras rolled, and Fish Frye met more people in one afternoon than he usually does in a month.

The photos


More of the day

We posted more from the block all week: behind-the-scenes cuts, the puppets in action, and what we're building next. Follow along so you don't miss it.

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