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MBV Studios / Case study

The JB3 School Playbook

NFL player Jessie Bates III. Four plays. One school season.

Jessie Bates III wanted to hand students something they could actually use during the school year. MBV Studios built it: a four-part, character-driven video campaign organized around four plays.

Self
Support
Strength
Service

Each play is a short film with Jessie talking straight to students and their guardians about how to win the season, plus prompts meant to be taken to a coach. Coach here means anyone in your corner. A parent. A teacher. A neighbor.

This is the clearest example yet of what happens when the studio and the mission work on the same thing. Real production value, pointed at something that matters.

Hosted by the Sagamore Institute.


Want something like this built?

If you know a brand, an agency or a storyteller who needs cinematic content with real substance behind it, we'd love an intro.